Joan McGeough is Chief Marketing Officer at DAK

Joan McGeough DAK CMO Recognized as a Leading Brand Builder in New Jersey

Leading Women Entrepreneurs Named Joan McGeough, DAK’s CMO on their Top 25 Brand Builders List

Rochelle Park, NJ — DAK’s Chief Marketing Officer, is one of the 25 women recognized on Leading Women Entrepreneurs’ (LWE) prestigious Brand Builders list. McGeough received recognition at today’s Leading Women Entrepreneurs Brand Builders luncheon at the Fiddler’s Elbow Country Club in Bedminster Township.

All women recognized on this prestigious list are breaking barriers in the field of public relations, advertising and marketing. Each are responsible for developing, designing and achieving success with some of the most successful brands thriving in today’s business world.

“Joan is a dynamic brand builder, helping to develop the recognition of the DAK brand in the M&A market. She has an uncanny ability to communicate with business owners address their concerns and understand their passions.” Says Alan Scharfstein, President of DAK.

Linda Wellbrock, Founder of the Leading Women Entrepreneurs, says, “The honorees are amazing role models for women in entrepreneurship and business everywhere. Their tremendous accomplishments are representative of the increasing impact women are making in the world of business.”

“It is an honor to be included in this list of talented marketing experts, that work every day building brands and keeping our businesses at the forefront” says McGeough.

To see the complete list and biography of the 25 honorees, see the Leading Women Entrepreneurs press release.

Leading Women Entrepreneurs was founded to acknowledge female, business owners who exhibit outstanding performance in market potential, innovation, community involvement and advocacy for women. Learn more about their mission here.

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VCI – Emergency Vehicle Specialists recapitalized by Tightrope Capital & NewSpring Capital

VCI is the preeminent full lifecycle sales and service provider of emergency ambulance solutions to first aid squads, EMS organizations, fire departments, hospital organizations, municipalities, and private medical transport companies in the Mid-Atlantic Region. VCI was recapitalized by private equity firms Tightrope Capital Partners and NewSpring Capital.

DAK led a competitive, sell-side process for VCI, generating multiple offers from a wide range of strategic buyers and financial sponsors. By positioning the combination of VCI’s market leadership position, comprehensive services offering, strong manufacturer relationships, and robust backlog, DAK achieved an outstanding outcome for the company’s shareholders.

The acquisition provides the shareholders of VCI an opportunity to accelerate its growth strategy by expanding its core ambulance business, building out the value-added segments of conversions and remounts, implementing operational improvements, and pursuing acquisitions with the help of its new partners. Tightrope and NewSpring have an opportunity to leverage VCI’s strong management team and operating platform to build a multi-regional player in emergency ambulance solutions.

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