In 2026, artificial intelligence is reshaping how marketing gets done, but for professionals in law, accounting, and wealth management, trust remains the foundation of every client relationship. AI can increase efficiency and scale content faster than ever—but it only works when human insight ensures that what’s published is accurate, authentic, and unmistakably your own.
For trusted advisors, credibility isn’t optional, and neither is judgment. As technology becomes more embedded in marketing workflows, professionals must decide how to use AI without losing the voice, values, and expertise clients rely on. Commerce Magazine spoke with marketing leaders, including DAK’s CMO Joan McGeough, about how professional services firms can navigate this balance—and what it means for client connection in the year ahead.
