Joan McGeough

Joan McGeough

Chief Marketing Officer

Joan McGeough is the Chief Marketing Officer at DAK. She has over 20 years of experience working with mid-market, privately held companies, global corporations and professional services firms. Ms. McGeough offers DAK clients the benefit of her background in market analysis, strategic positioning, and insight into a wide range of industry sectors including manufacturing, printing, media, and law & accounting firms as well as other business services.

She was named a Top 25 Leading Women Brand Builder in 2017, by Leading Women Entrepreneurs (LWE).

Prior to joining DAK, Ms. McGeough was the Managing Director of a marketing consulting firm which she founded and led for over ten years. During that time, she helped numerous clients successfully grow their business by strategically integrating the marketing mix to generate results. Ms. McGeough’s earlier career included marketing executive positions at a number of companies such as InfoUSA and All State International.

She received her MBA and a Certificate in International Business from the Paul Stillman School of Business at Seton Hall University, and her undergraduate degree from Montclair State University.

She is a co-founder and Chairperson of the NJ Chapter of MENG – Marketing Executives Networking Group, a national organization for C-Level marketing executives where she has also held national board positions. She was a recent judge for the Annual Entrepreneurs Business Plan Competition at Temple University’s Fox School of Business, and a three time judge for the IRIS Awards for NJ IABC (International Association of Business Communicators).

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    Joan McGeough Thought Leadership

    DAK 12 Critical Steps to Prepare Your Business for Sale

    The 12 Critical Steps to Prepare Your Business for Sale

    Learn what it takes to earn the maximum value for your company when you are ready to sell!   This quick-read business owners guide provides powerful information to ...
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    Joan McGeough

    DAK’s Chief Marketing Officer Joan McGeough Honored by Enterprising Women in Commerce

    Rochelle Park, NJ – DAK is proud to announce that Chief Marketing Officer, Joan McGeough has been named the Enterprising Women in Commerce for Marketing ...
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    VCI – Emergency Vehicle Specialists recapitalized by Tightrope Capital & NewSpring Capital

    VCI is the preeminent full lifecycle sales and service provider of emergency ambulance solutions to first aid squads, EMS organizations, fire departments, hospital organizations, municipalities, and private medical transport companies in the Mid-Atlantic Region. VCI was recapitalized by private equity firms Tightrope Capital Partners and NewSpring Capital.

    DAK led a competitive, sell-side process for VCI, generating multiple offers from a wide range of strategic buyers and financial sponsors. By positioning the combination of VCI’s market leadership position, comprehensive services offering, strong manufacturer relationships, and robust backlog, DAK achieved an outstanding outcome for the company’s shareholders.

    The acquisition provides the shareholders of VCI an opportunity to accelerate its growth strategy by expanding its core ambulance business, building out the value-added segments of conversions and remounts, implementing operational improvements, and pursuing acquisitions with the help of its new partners. Tightrope and NewSpring have an opportunity to leverage VCI’s strong management team and operating platform to build a multi-regional player in emergency ambulance solutions.

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